Clínica #5: How Topo Chico Crossed the Border: Empathy Is the Key To Marketing Success
9:00 - 11:00 AM | McNichols Building
Doors open at 9:00; Presentation at 9:30
FREE (register below)
This session will explore how marketing strategies are adapting to consumer preference for authenticity and demand for products that can tell a compelling and relatable story. Hear from speakers Gerardo Galvan, the marketing genius behind Topo Chico, Michael Ventura, author of Applied Empathy, and Kelly Peters of BEworks who is leading complex innovation projects on the intersection of human behavior and consumer habits.
SPEAKERS:
Thank you to our local partners and committee members:
Andy Mountain, Becky Grupe, Dalia Dorta Gonzalez, Dan Kobler, David Momper, Jennifer Nealson, Maren Stewart, Molly Meetz, Paul Bindel, Stefanie Jones, Stephanie Blake, Steve Sander, and Tasha Jones.
Clínica #6: Green with Empathy: Cultivating an Emotional Connection to the Environment
9:00 - 11:00 AM | McNichols Building
Doors open at 9:00; Presentation at 9:30
FREE (register below)
Can appealing to human empathy and greater emotional connection to the environment lead to more “green” behavior? From Zoo animals to the Amazon jungle, this session will explore how conservation efforts and the sustainable movement depends on deepening our human connection and appreciation for the environment.
SPEAKERS:
Thank you to our local partners and committee members:
Beth Conover, Irene Vilar, Jerry Tinianow, Jim Alexee, Kate Taft, Kate Vanelli, Kellie Falbo, Loretta Pineda, Mark Eddy, Sandra Halvatzis, Sebastian Africano, Conor Hall, Tiana Nelson, and Nancy Walsh.
Clínica #7: The Future is Feeling: Empathy in the World of Artificial Intelligence
2:00 - 4:00 PM | McNichols Building
Doors open at 2:00; Presentation at 2:30
FREE (register below)
As the technology of artificial intelligence becomes more mainstream and integrated across businesses, pioneers in AI have begun to consider how empathy is integrated into the automated products and services that interact with humans. Join AI leaders as they discuss the empathic potential of AI and provide a glimpse into the not-so-far-away future.
SPEAKERS:
Thank you to our local partners and committee members:
Cortney Stell, Alessandro Roncone, Dan Connors, Jeff Lambson, Elias Parker, Markus Hunt, Hua Wang, Mike Moses, Hannah James, Rafael Fajardo, Srikant Vasan, and Ted Vial.
Clínica #8: Slow Down Your Fashion: Trends in Sustainable Clothing
2:00 - 4:00 PM | McNichols Building
Doors open at 2:00; Presentation at 2:30
FREE (register below)
The never ending cycle of consumption that is “fast fashion” is being challenged by the sustainable and eco-friendly fashion movement. This session will explore how leaders in the sustainable fashion movement are challenging consumer habits and making “slow fashion” the newest trend.
SPEAKERS:
Thank you to our local partners and committee members:
Brittany Werges, Leanna Clark, Jennifer Tom, Kiah Fricker, Liana Hill, Maggie Scivicque, Sarah Mead, Christa Nenaber, Sonali Diddi, and Cullen Schwartz.
Americas Symposium: THE BUSINESS OF EMPATHY, FEATURING SIR RICHARD BRANSON
6:00 PM | Buell Theatre
Doors open at 5:00
Ticket Price: $35
Join us for the 2019 Americas Symposium: The Business of Empathy, featuring Sir Richard Branson, showcasing his career highlights and the entrepreneurial spirit that has led to his success. This exclusive fireside chat will address the value of purpose-driven business, and the importance of empathy in fostering effective leadership and advancing goals. Branson will also discuss his passions, interests and innovations surrounding environmental sustainability.
This exclusive conversation with Richard Branson will be moderated by Jorge Ramos, Anchorman of Noticiero Univision, hailed as "Hispanic TV's No. 1 correspondent" by The Wall Street Journal and Time magazine’s “100 most influential people in the world” of 2015.
Ahead of the conversation with Branson and Ramos we will host a panel discussion on “Women Leading with Empathy” featuring three outstanding leaders who are driving international efforts to advance education and community building as they share how empathy can transform passion into practice.
Additionally, enjoy musical performances by The Brothers of Brass and Raquel Garcia!
Women Leading with empathy
